1. What Information Will Personalized Push Service Use?
In order to present and recommend more relevant information to you and provide services that better meet your requirements, we collect and use your personal information to automatically calculate and predict your preferences through algorithmic models to match information or services that you may be interested in. Below we will explain more about how the Personalized Push Service works and how you can exercise control.
a) The scope of our provision of Personalized Push Services includes presentation of text or video content, provision of search results, recommended content and services (including ads), etc.
b) In order to predict your preferences, we may collect and use your device information, location information, and behavior information when you use the Platform. Behavior information includes records relating to your operations such as clicking, following, collecting, searching, browsing, downloading, sharing, and trading when you access/use the Platform.
c) We automatically analyze and calculate the above information only through algorithm to extract the characteristics of users, predict the preference degree of the contents in the information candidate pool in combination with other relevant characteristics, and select and rank the contents according to the prediction result. After being processed and scattered, a final content recommendation list is formed to show you in turn.
d) We will send real-time feedback to the recommendation model based on your browsing behavior in the process of using the platform, and constantly adjust and optimize the recommendation results, so as to better provide you with quality content.
e) Please understand that the Personalized Push Algorithm in the Platform does not accurately identify the real identity of a specific person, but only provides more relevant information based on user behaviors and characteristics.
2. What Is The Result of Turning Off Personalized Push Service?
When you choose to turn off Personalized Push Service, we will not process your personal information based on the purposes of the personalized pushes that have been turned off; but will only push generic content or services (including ads) to you that are not related to your preferences. You may see content that you are not interested in or even do not like, and your experience may be affected.